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If I could save time in a box


This will likely come as no surprise to anyone, but it’s universally agreed that the greatest commodity in life, is time. Now, you might be scratching your heads wondering how this fact has anything to do with hair color, and the simple answer is: It’s who we are. Not box Hair Color was born out of the belief that life is for living, and sometimes that means choosing

life’s most important currency. Our motto “Anytime, Anywhere”, reflects our intrinsic value. The question is “What is YOUR time worth?” This question extends to both the businesses, and customers we serve. Time scarcity has been attributed to stress, reduced happiness, obesity and strained relationships. For businesses, freeing up time often means increased financial gains and happier employees. This concept is known to economists as “opportunity cost” or in laymen’s terms, the value of what you forgo by doing one thing and not the other.

Published in the Proceedings of the National Academy of Sciences journal, a paper entitled “Buying Time Promotes Happiness” demonstrated how “working adults report greater happiness after spending money on a time-saving purchase than on a material purchase,” according to the report. We cannot change the minutes or hours in our day, but how we trade those minutes has a direct impact on our well-being.


When we think of grooming, for many of us it is considered “essential”. It is not a task that we can just forgo. Our appearance impacts our careers, our self- esteem and our success. Therefore, it is safe to assume that the 73% of people who color their hair outside of the salon are not doing so simply due to cost. The time out of their day to travel, wait, and process color in the salon chair is a tradeoff that for some is too dear. Let’s face it, nothing replaces the expertise and experience of a salon visit. The in-house service is curated to create a trusted bond that keeps you coming back. But what if that bond is never broken, even when you choose another experience?

Remember, busy can still mean fabulous!



We are not boxed hair color. We are time in a box.

And this time is yours.

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